Featured Real Estate Blog

I've decided to start featuring what I think are good examples of good Realtor® Blogs. Great local content is the primary feature that I believe sets the standard. My first feature is The Harper Team, a Keller Williams team in Danville, CA. Here are 3 things that set this blog apart from the pack:

1. Local content that is "narrowcasted" to a specific audience. This establishes credibility and experience.
2. Clean, easy to navigate design. The blog isn't cluttered by useless elements and they have done an excellent job of integrating the design into the feed links. I wish we had time to re-design our blog to integrate with our brand better, which brings me to number:
3. Brand integration. This site blends into the overall web presence of The Harper Team. They have done an excellent job of delivering relevant blogging content without self-promotion, however, in the the likely event that someone is a prospect, they are only a click away from the content they need.

Pat Kitano of Transparent RE is working with John Harper to begin training their counterparts on the world of Real Estate blogging. I think they will be very capable educators indeed. If you're a Realtor® struggling with your blogging efforts, the Harper Team blog is a shining example of what to strive for.