Roost Jumps off The Fence

Roost.Com launches today. It's another play to mash up FSBO, New Construction and MLS data. The MLS data is fed by IDX feeds from brokers. The business model creates a means for brokers to pay for click through advertising back to the listings in their own sites. I'll let you draw your own conclusions regarding the site and their entrance into what Greg Swann refers as the group of "Realty.Bots". Always the early adopters, Prudential Gary Greene is feeding the data for Houston's listings.

Here's a round up of the coverage thus far:
BloodHound Blog
4Realz.Net
Future of Real Estate Marketing
Geek Estate Blog

So what's your take on this? Do you see the business model for Realty.Bots changing as a result of this latest entrant? Update: I spent a little more time investigating the business model and put my thoughts and analysis up at AgentGenius.Com