4Realz Roundtable Re-Cap

I'm glad Dustin has asked me to become a regular participant on the 4Realz Roundtable discussions, especially this week. The discussion was centered around Real Estate video. Check it out here:

MLBroadcast Partners With ClipBlast To Extend Distribution Network

MLBroadcast is proud to announce our partnership with Los Angeles based ClipBlast.Com. Clipblast is a pioneer in web video that uses patent pending technology to index video content across the web.

ClipBlast's Press Release:
Los Angeles, CA - April 15, 2008

Amid Continuing Real Estate Market Volatility, ClipBlast! to Index Video Content from MLBroadcast.com

ClipBlast! (www.clipblast.com), the premier Web-wide video search and distribution platform, today announced that it will index all current and future video content from real estate marketing innovator MLBroadcast (www.mlbroadcast.com).

The move comes amid both persistent volatility in the real estate market - a market defined by the subprime mortgage crisis and the rash of foreclosures in its wake - and a significant shift in the industry from print to online media, particularly video. According to Borrell Associates, real estate professionals invested $2.6 billion in online advertising in 2007, a 26 percent increase over the previous year. The firm projects that real estate advertising online will grow more than 12 percent this year, with agents and brokers spending more ad dollars in online media than in traditional advertising avenues by the year 2010.

"ClipBlast!'s index will increase the distribution of our video content exponentially," said Michael Price, MLBroadcast President. "That's particularly important when faced with challenging market conditions. Real estate professionals are looking for dynamic, cost-effective ways to enhance their listings and reach out to more potential buyers. We've built a system that allows them to do that with nothing more than the current marketing materials they use today."

"Real estate buyers are increasingly turning to the web to research and compare listings and communities," said Gary Baker, ClipBlast! founder and CEO. "We're delighted to index MLBroadcast, and bring its innovative approach to online video to consumers looking for an edge in this very tough market."

MLBroadcast enables real estate professionals to produce, syndicate and broadcast video content. Through a syndication method know as video podcasting, the company adds the appropriate data to the listing and then submits the podcast to a network of video directories that use this standardized data format to display the channel and its individual videos. The company also submits individual videos and the data associated with them to popular video portals, including ClipBlast!.

About MLBroadcast

MLBroadcast is a pioneer of video podcasting and web syndication for real estate related content. Visit www.mlbroadcast.com or call 832.331.4846 for more information.

About ClipBlast!

Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world's major media brands, independent producers and individuals - video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.

First American Title Expands MLBroadcast Reseller Agreement

First American Title Company of Texas has expanded it's reseller partnership with MLBroadcast to encompass the entire state of Texas. My business partner Mark Basile and I spent the day in Austin yesterday working with a group of marketing reps from around the state to train them on the program and how it can benefit their clients. We will be doing the same in Dallas Monday.

The new rules and new tools of web marketing and technology are extremely overwhelming to real estate professionals. First American is doing a great job of providing real consultative value to their relationships by introducing a product that takes advantage of new distribution channels by utilizing collateral and processes they are already familiar with.

The training is hands on. Each rep comes prepared with a set of photos and information from their respective markets. We have each one go through the process of establishing a broadcast channel and then adding an episode. We then discuss the distribution process and ways that agents can use the product in listing presentations and how to leverage it for community based content and more.

It's a win-win-win situation for MLBroadcast, First American and the real estate professionals of Texas. Stay tuned for updates on our progress!

A Demonstration of Video Podcasting and Web Video SEO

Below is a screen cap video that demonstrates the impact of video podcasting and web video on search engine optimization. Using a portion of the episode title for a recent client's listing in Richmond Virginia, we show how content that is distributed using video podcast feeds along with video submission sites results in 7 of the top 10 search results in Google linking directly to the listing. In upcoming demos we will examine the structure of a podcast feed, the difference between video blogging and video podcasting and much more. Stay tuned!
iPhone Users Click Here For Video


Here are a few other Google SEO examples. The link titles are the search terms used:

Portland Oregon Metro Area Real Estate #4,5 and 7.

Katy and West Houston Real Estate#5,6,7 &9.

Fairview Park South Australia#3 & 8.

El Lago Vista Magnolia Texas#1 & 2.

Townhouse Brunswick OH#1,3,4,7 & 10.

Where In The World is Mike?

Sorry for the lack of posts this week. Its been hectic! I have several draft posts ready to be finished up, a couple that have died a natural death because they are no longer topical and a story to tell that will expose how careless some companies can be when it comes to right clicking and stealing content from the web that will have you scratching your head. It will also show how being careless in your web endeavors can put you at risk. Here's a hint: If you hire someone to design a web site for you, don't wait 10 months to look at it. Anywho...I promise I will get back to my blogging duties this weekend. Until then enjoy the entertaining video featuring the incomparable Jessica Swesey of Inman and a very handsome man who obviously knows what he's talking about. It's not the Today show but we're just as proud of it. Perhaps if I start calling myself a scientist I can get the kind of play that the Redfin gang is enjoying. Who knew you could turn log file analysis into a gig working with Al, Matt and Meredith? Brilliant.

Real Estate Video by - Real Estate Blogger

MLPodcast™ Re-Named To MLBroadcast™, Launches New Services & Pricing

MLPodcast™,has re-named to MLBroadcast™. The branding change ushers in a an extension of their service offering beyond video podcasting to include the submission of client videos to popular sharing destinations YouTube and Yahoo Video.

In addition to the name change and additional broadcasting services, MLBroadcast is announcing a new lower pricing structure. Michael Price, Co-Founder and President was quoted as saying "Our new branding effort is something we've had in the works for a while now. Our service was designed to help real estate professionals take advantage of syndication technologies to distribute their listings and community content. Video sharing sites have matured into syndication destinations that provide not only additional traffic, but vast improvements in the ability for listings to be found in organic searches."

In addition to the name change and new service announcements, MLBroadcast is announcing a pricing change that lowers the cost of their video episode production to $29. The fee includes a professional music score and professional voice narration service. Videos are created from client provided photos. The previous price for the service including the voice over fee was $49.95. There is a one time set-up fee of $49. "Improvements in our production capability have allowed us to create a price point for our service that should make it a fairly easy decision for any real estate professional that wants to take advantage of the power of Web 2.0 and syndication", said Co-Founder and Executive Vice-President, Mark Basile.

Price also stated, "MLBroadcast brings together services that address the most important new issues in real estate technology today, Syndication, Video and Mobile delivery of content. Our goal is to solidify the traction we have in these areas and continue to improve a platform that provides maximum exposure to our real estate clients' content."

MLPodcast Viewer 1.5 Released!

MLPodcast has released an all new web based viewer window for our client's video podcast content. Recent advances in display devices and software such as, iTunes, Apple T.V. and the upcoming release of the iPhone have changed the standard video display size for podcasting content. This change allows us to provide a web viewing experience about twice the size of our previous interface! Along with the viewer size change we're now displaying detailed listing information that was previously only embedded in the podcast feed data. A "View More Listings" link has been added that takes the viewer to the broadcast listing page in the MLPodcast video directory.

Beginning today, all podcast episodes will be produced in the new file size. We have many more features, improvements and distribution partnerships to announce soon as well. Stay tuned!