UPDATED: Podcast: Paul Chaney Discusses His Upcoming Social Media Book, The Digital Handshake

In the latest episode of Mike's Mic, Paul Chaney takes time to discuss his forthcoming book, The Digital Handshake. The book covers proven strategies geared toward small businesses interested in exploring how social media can be used productively and proactively. With the shelves stuffed full of tomes on how to become an expert in the still nascent world of social media, I asked Paul why his would stand out. If the book stands up to his answers, I think it will do very well. As always, I will be doing a follow up book report once the final version is released. If you're a real estate professional or small business person just entering into a social media strategy, or if you want to find out about the best tools for the job - mark September 22nd on your calendar. That's the date the book is scheduled to start shipping.

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Update 08/21/09. Want a chance to win a signed copy of "The Digital Handshake"? Just subscribe to the podcast and listen to Paul's interview. Leave a comment or a question here regarding the episode and you'll be entered into a drawing to receive one of the first copies of the book personally signed by Paul (there will be two winners). How cool is that?

Podcast: Interview with Paul Chaney, President of International Blogging and New Media Association

Do bloggers and podcasters need a trade association? Paul Chaney thinks so. I like the idea too, with one caveat. I think it has to be an organization with a deliberate purpose. I've had a great deal of involvement with trade groups and associations in the past and I've seen first hand how quickly they can lose sight of their orignal charter.

The International Blogging and New Media Association was formed about year ago. The concept is to provide a platform and voice to those involved with any aspect of blogging, podcasting, web media and social media. When I heard Paul had been tapped to take over the leadership as the new President, I didn't think twice about joining. Paul is the kind of "go to" guy that works hard to get things done and goes about it with the realization that you have to surround yourself with great people to get it done. With a long list of blogging luminaries at the helm of the executive and advisory boards, the opportunity for IBNMA to become a tremendous resource for training, certification, standards and much more. I had the opportunity to participate in a general membership meeting during BlogWorld last week and I was very impressed with the leadership's candor and passion.

In our interview Paul goes into great detail about the history of the association, plans for the future and his vision for getting things done. If you're involved with blogging or new media in any way, you really should consider becoming a member and adding your voice to the development of IBNMA, at $25 per year, it's kind of a no-brainer. Click here to get started.

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