MLBroadcast Marketing Support Center

MLBroadcast has a new marketing support center. All clients now have access to free tools and resources to promote their efforts as web broadcasters. They include:

• A power point listing presentation that can be integrated into your current presentation or used as a stand alone tool. It's designed to help you present broadcasting as part of your listing distribution strategy. 
  
• A 4.x6 postcard mailer template that can be modified and mailed to your farm to make introduce them to your broadcast.
  
• An e-mail marketing script that can be broadcast to your current permission marketing database.
  
• A widget to display a live list of the broadcast episodes in your feed on your web site and/or blog.
  
• Graphics to use in your web site.
  
• Subscription link buttons. 

If you're a current MLBroadcast client, email support@mlbroadcast.com to get access to these resources. 

Cyberhomes & Keller Williams Partner On Listings

Keller Williams announced this week that they are providing listings from their new KWLS system to Cyberhomes, a valuation site operated by Fidelity National Financial. A snippet from their agent announcement:

“Keller Williams Realty is an agent-centric organization and FNRES’s Cyberhomes business model supports this focus, making it a good fit for us and our associates,” says Keller Williams Chief Technology Officer, David Therrien.

“We wouldn't be able to provide this to our associates if we hadn't launched the KWLS last year,” he adds. "We will continue to build partnerships that will help our associates reach more consumers without spending a dime of their money."

I am very impressed with KW's commitment to listing distribution and some of the new tools they are empowering agents with. For those not familiar with KWLS, RisMedia has a great interview with KW's CTO, David Therrien about the system and KW's goals.

Back in 2000/2001 I worked with a company that was a trail-blazer regarding the concept of data control and listing distribution, our tag line was "Take Control". That seems to be the central theme of KWLS. It's a smart play.