UPDATED: Podcast: Paul Chaney Discusses His Upcoming Social Media Book, The Digital Handshake
In the latest episode of Mike's Mic, Paul Chaney takes time to discuss his forthcoming book, The Digital Handshake. The book covers proven strategies geared toward small businesses interested in exploring how social media can be used productively and proactively. With the shelves stuffed full of tomes on how to become an expert in the still nascent world of social media, I asked Paul why his would stand out. If the book stands up to his answers, I think it will do very well. As always, I will be doing a follow up book report once the final version is released. If you're a real estate professional or small business person just entering into a social media strategy, or if you want to find out about the best tools for the job - mark September 22nd on your calendar. That's the date the book is scheduled to start shipping.
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Update 08/21/09. Want a chance to win a signed copy of "The Digital Handshake"? Just subscribe to the podcast and listen to Paul's interview. Leave a comment or a question here regarding the episode and you'll be entered into a drawing to receive one of the first copies of the book personally signed by Paul (there will be two winners). How cool is that?
Labels: paul chaney, social media, the digital handshake
posted by Mike Price at 10:02 PM
8 Comments:
Great interview Mike! I love hearing from the people who have been grinding it out with these tools from or close to the beginning!
Interesting how he talks about Social Media being in that phase where people just aren't sure they want to add another aspect, which they perceive as complicated, to their life similar to the arrival of home computers.
Now the vast majority of people wouldn't think of being without a computer in their home...will social media be the same in 5 years?
I think so, and I think Facebook will be the king of the heap...but thats another story for another day.
I think some people are "afraid" of social media. Maybe it's the technology, maybe it's fear of being "transparent", maybe it's just fear of change.
But it's not going away. I tell people all the time, "You may not need *use* social media, but you damn well better *understand* it".
I'm not so much afraid of social media as I am confused. Every week there's a new site and now all the icons and options are getting rediculous. We need a social media platform to manage social media platforms.
The title of the book alone intrigues me. Thanks so much for the information.
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Great Post! I find your blog very helpful and I am sure others do as well. Keep up the good work! Thanks and have a great day!!
Just started reading it. Got a signed copy from Paul. Guys knows his stuff!
August 21st?...man, I thought blogging consistency was the key?
You must be off on some new exciting ventures!
Rich,
I'm back at it. There was more than one reason for not posting for so long. Glad you're enjoying Paul's book. He really does know his stuff and he's a good guy to boot.
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