Creative in Canda - 72HourOpenHouse.Com
Kye Grace, a Realtor in Vancouver BC had a challenge on his hands. It's a challenge keeping plenty of people awake at night - great listing, no traffic. With a little help from a friend Kye came up with the idea to hold an open house. It wasn't your average open house though. Kye created a concept, built a marketing campaign, generated some serious buzz, grabbed his sleeping bag and provisions and parked himself in his listing for 72 hours straight, ready to show to whomever came by, at any time during that period.
I had the opportunity to speak with Kye a couple of days ago. We talked about the results of his efforts and much more. Although Kye has only been an agent for a couple of years, he has some great insight and a good approach to building his business model. I hope you enjoy the conversation as much as I did.
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I had the opportunity to speak with Kye a couple of days ago. We talked about the results of his efforts and much more. Although Kye has only been an agent for a couple of years, he has some great insight and a good approach to building his business model. I hope you enjoy the conversation as much as I did.
Listen On The Web:
Subscribe In iTunes:
Labels: 72hourhopenhouse.com, kye grace, mikes mic, mlbroadcast, real estate podcast
posted by Mike Price at 3:08 PM
4 Comments:
Awesome recap! Thanks, Mike!! I love this concept and that you took the time to highlight it.
Very unique idea - I complain about doing 2 hour open houses
Unbelievable...he has to be really commited to his job (and I guess his familly can accept it..?!). But we have hard tiomes now here in Canada, so no wonder, the more innovative you are the better for you. This market is only for the strongest!
Take care
Elli
I love it when someone thinks outside the box! A builder in my area is sleeping in one of his houses every night until he sells 101-at a special price. Check it out here: http://www.heronbayblog.com/2009/03/19/john-wieland-is-coming-to-heron-bay/
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