Podcast: Heather Fernandez VP Marketing - Trulia

Trulia announced several new initiatives this week that they unveiled as the the 3 P's launch.

Personalization
This comes in the form of a local news feed that is aggregated from areas of the site. After searching and navigating the site, your subsequent returns pull together content relevant to your efforts.
Portability
Three new mobile efforts comprise the portability announcement, the most notable of which is a new iPhone application. It's been a big hit with over 6,000 downloads according to a tweet by Rudy Bachraty earlier today. A blackberry application and Dash Networks GPS integration are avaialable as well.
Participation
Trulia adds blogging to the social effort in the site in the hopes that it will extend the ability for agents to connect to their growing consumer base.

Heather Fernandez, Trulia's VP of Marketing took time to speak with me about the new features as well as an overview of Trulia Pro, the self service marketing program for brokers and agents. Enjoy!


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