Tech Success Starts With Early Adopters

When I originally formed the concept of MLBroadcast, (originally MLPodcast), I wanted to be the first company to put a real estate listing in iTunes. I've been involved with listing enhancements and distribution for a long time, in fact, it dates back to 1995. My involvement with Quicktime technology sparked my keen interest in what was happening with audio podcasting. I knew it was a matter of time before Apple extended the DTD (document type definition) to include video content for podcasting.

I also knew my first clients would be Diane and Bruce Kink. I have worked closely with them over the years on several technology fronts and knew that they would embrace the concept of syndication and distribution immediately. After converting all of their listing photos to videos (click here to see the feed), we added the very first real estate video podcast to the iTunes podcast directory. That was in February of '06.

The press picked up on it quick and we ended up with local articles, national articles in Inman and B2B magazine and more. It was basically the birth of our company. I took the idea to my business partners, Jay Jackson, our CTO and Mark Basile, our Exec VP. We incorporated officially in June of '06 and have been going great guns since.

I wanted to take the opportunity on our company's 2nd anniversary to talk with Bruce Kink about early technology adoption and a little more. I think you'll enjoy listening to the podcast interview.

Thanks to Bruce and 100's of other early adopters, we are innovating in the space of the distribution of listing enhancements and the best is yet to come. I will be featuring interviews with more of our clients soon, coming up next, Connor MacIVOR of Paris911.com.

Click Here To Listen To The Podcast Interview With Bruce Kink

Click Here To Subscribe To Our Podcast In iTunes