First American Title Expands MLBroadcast Reseller Agreement

First American Title Company of Texas has expanded it's reseller partnership with MLBroadcast to encompass the entire state of Texas. My business partner Mark Basile and I spent the day in Austin yesterday working with a group of marketing reps from around the state to train them on the program and how it can benefit their clients. We will be doing the same in Dallas Monday.

The new rules and new tools of web marketing and technology are extremely overwhelming to real estate professionals. First American is doing a great job of providing real consultative value to their relationships by introducing a product that takes advantage of new distribution channels by utilizing collateral and processes they are already familiar with.

The training is hands on. Each rep comes prepared with a set of photos and information from their respective markets. We have each one go through the process of establishing a broadcast channel and then adding an episode. We then discuss the distribution process and ways that agents can use the product in listing presentations and how to leverage it for community based content and more.

It's a win-win-win situation for MLBroadcast, First American and the real estate professionals of Texas. Stay tuned for updates on our progress!