Real Men Read Women's Business Books

Book Report - Real You Incorporated - 8 Essentials for Women Entrepreneurs
Kaira Sturdivant-Rouda - President Real Living

I have a little button that says "Real Men Read Women's Business Books". It cost me $24.95 plus tax and is worth every penny. Why would I pay that much for a button? Because when the author of my latest book report pinned it on my lapel, it was with the agreement that I would buy and read her book. I would have done it without any prompting at all, after all, her company is an MLBroadcast client. That's not the only reason I wanted to read the book. I sincerely admire her business style and feel as if there is a great deal to be learned from her insight and experience. I took the quick trip to the local Barnes and Noble and grabbed the last copy on the shelf a few days ago. I just finished reading it and I have to say I was not disappointed.

When I read a business book I want to feel as if I can take action on the information. The style in which Kaira writes allows you to do just that. The book is broken into two sections and presents a total of 8 "Real Facts" (chapters). A graphic is used throughout that is series of concentric rings that start with the reader in the center and radiate out as the book progresses. At the conclusion of the Real Fact sections are 3 items: Questions to Consider, Action Steps and short biographies of successful entrepreneurs that talk about their experiences and the outcome of their journeys. There were a few times that men were painted in less than a favorable fashion by the women highlighted in the biographies, but I wouldn't characterize it as "man bashing". That was refreshing compared to some of the other similar publications in this category that I have been exposed to before. I found the book to be a very easy and compelling read. I rarely read a book cover to cover that quickly. From practical lessons in personal and business branding to work/life balance I feel as if there are takeaways that I will be able to implement in my own business endeavors.

I would recommend this book to anyone, male or female, that is interested in the entrepreneurial spirit and the process of business success. So there you have it. Kaira, I kept up my end of the bargain. Thanks for the button.

Previous Book Reports From Mike's Corner:
Truth - New Rules for Marketing in a Skeptical World
Movies in The Mind

Be Unreasonable
Citizen Marketers
The Power of Place
The Long Tail
An Army of Davids
Mavericks At Work
Waiting For Your Cat to Bark?
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