Jan 30, 2008

Zillow Set To Release Viral Video Marketing Campaign?

A while back Drew emailed me a link to a Video produced by someone that I think was Zillow employee at the time that lampooned the whole Mac VS. PC debate. It was short lived viral hit on all of the video sharing sites.

It looks as if the brainchildren of that video are working on a viral campaign for Zillow as well. David Fine, one of the video's producer was quoted in a PCWorld blog interview I stumbled on from a Google alert as saying:

"Currently, we are in post-production on a new video for client zillow.com, an online real estate site. We are also in discussions with a few start up companies around the bay area interested in viral marketing campaigns. Ideally, we would like to establish ourselves as a commercial production company for online based advertisements."

It will be interesting to see what they come up with and how effective it is as a marketing tool.

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