Big Ideas In Web 2.0 - 1000Watt Consulting

Marc Davison and Brian Boero of 1000WattConsulting have created a nifty guide to track resources in the universe of Web 2.0 and real estate. Marc and Brian's new consulting company has been designed to help real estate companies plot their course through this new universe. Their recent "call to arms' for MLS' to add more Web 2.0 features like RSS and social networking is an interesting topic for discussion considering many associations are just now seeing the value in creating public portals to support their membership base.

What are your thoughts on MLS' adding social commentary to listings? I'm pretty sure in most markets it will be an uphill battle against conventional wisdom. What are the ramifications of a broker using an IDX feed to display listing data with their own social commentary components added to the mix? Would it meet the muster of the rules regarding broker reciprocity or would it get the same smackdown that Redfin experienced with their blogging effort? Food for thought.

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