Smart Moves in Minneapolis

Edina Realty gets it.

"Edina Realty President Bob Peltier announced ambitious plans Wednesday to tap into the growing pool of 20- and 30-something home buyers by beefing up the company's website, hiring younger sales agents and redirecting its advertising dollars to nontraditional venues. To move forward over the next five to 10 years, we have to be positioned differently than we have been in the past," Peltier said in an interview before taking the stage in St. Paul at the annual Edina Realty Expo."

Check out the whole story in the Star-Tribune. Note the mention that they will be acquiring Cyberhomes. Some times to beat em, you gotta join em.