The Land of Cheese & Web 2.0

One of my favorite daily activities is reading my news alerts from Google and Yahoo. A few carefully placed keywords, and voila!, once a day I get access to content that just a few short years ago required human intervention, a pair of scissors and a lot of dead trees.

Today I found a Gem from the Wisconsin Technology Network entitled "Podcasts – time, place, and player shifted media" It's a very concise and insightful article on Podcasting for business written by a sharp guy named Paul Gibler. He manages to provide a plethora of links and information. The best part of the article is the list of questions businesses should ask themselves about podcasting.

"How do I promote my podcasts? Be sure to get them into all the major podcast directories (see below) in addition to using your more traditional promotional mix.

This is one of the things we at MLPodcast excel at. I would take the issue a step further and apply the Long Tail principal to the equation. It's not just the major directories that are important. We distribute to any and all directories that accept a podcast feed. It amazes me the amount of traffic and search engine optimization that result from submitting to directories you might otherwise never consider.

I recommend reading Paul's other articles as well. UPDATE: Paul sent me a link to his blog, the articles are great. Check it out