W-O-W! A DOLL HOUSE! HURRY! CUTE!

This is post is about what consumers think of the descriptions that are written for MLS listings. After all these years, it's still like nails on a chalkboard when I see some of the copy in ads and on web sites. I've often wondered what consumers think when they are subjected to the same goofy tag lines and incomplete sentences that seem to proliferate the inventory of any MLS. Tonight I stumbled across a thread on Garden Web that proves my point. Here is my personal favorite from the list of annoyed consumers:

"Homeowner says sell." Well, what is the alternative? Homeowner has listed the property and refuses to sell? Might as well write "all offers will be rejected."

If I were a broker I would make this post required reading for all agents.