Web 2.0 - The Bypass to Information Highway Roadblocks

News.Com Released an article last Friday from the Inman Connect conference entitled "Real Estate's Net Turf War".

"Now the nation's approximately 2 million real estate brokers, who have seen their incomes balloon as housing prices have climbed toward the sky in recent years, fear they're next in line for what academics like to call "disintermediation."

Are there 2 million real estate brokers? Where did that figure come from? My advice? If you're a broker or agent, do your own due diligence on this issue. When you realize you're the one in control of your own data and destiny, start thinking about innovative ways to distribute it on behalf of your clients. Build new business models that are innovative, and customized to your local market and its demographics. Web 2.0 tools are making it easier than ever to define a niche and build a business around it. It's not a war, it's a free market economy that offers unlimited opportunity for those who are creative enough to look at it that way. I was going to post some more about the conference, but the guys at Realty Thoughts did the work already. Check out their blog posts and videos regarding the sessions etc.