Real You Incorporated Podcast Launched

Kaira Rouda, President of Real Living Realty and author of the book Real You Incorporated recently launched the Real You Incorporated podcast. The channel launches with two audio episodes including an interview with the author of "Never Eat Alone", Keith Ferrazi and an interesting discussion Carrie Runals, co-host of the DivaCast. (Snarks beware). I recently had an opportunity to talk with Kaira myself. We discussed what's up with Real Living, her book, personal branding and more. My interview with her should be added to the Real You Inc. broadcast soon, until then you can check it out in the MLBroadcast at the link below.

Click here to subscribe to the Real You Incorporated Podcast in iTunes.

Click here to listen to my interview with Kaira.

Where is Mike?

I've been getting a lot of email asking where I have been. I'm still here! In addition to being very busy with new MLB business, I have been taking extra time to be with my family and take care of the home fires. Some of the posts in the draft folder are too stale to publish, some need updated, I'll try to get to them this weekend.

Cheers
Mike

MLBroadcast Partners With ClipBlast To Extend Distribution Network

MLBroadcast is proud to announce our partnership with Los Angeles based ClipBlast.Com. Clipblast is a pioneer in web video that uses patent pending technology to index video content across the web.

ClipBlast's Press Release:
Los Angeles, CA - April 15, 2008

Amid Continuing Real Estate Market Volatility, ClipBlast! to Index Video Content from MLBroadcast.com

ClipBlast! (www.clipblast.com), the premier Web-wide video search and distribution platform, today announced that it will index all current and future video content from real estate marketing innovator MLBroadcast (www.mlbroadcast.com).

The move comes amid both persistent volatility in the real estate market - a market defined by the subprime mortgage crisis and the rash of foreclosures in its wake - and a significant shift in the industry from print to online media, particularly video. According to Borrell Associates, real estate professionals invested $2.6 billion in online advertising in 2007, a 26 percent increase over the previous year. The firm projects that real estate advertising online will grow more than 12 percent this year, with agents and brokers spending more ad dollars in online media than in traditional advertising avenues by the year 2010.

"ClipBlast!'s index will increase the distribution of our video content exponentially," said Michael Price, MLBroadcast President. "That's particularly important when faced with challenging market conditions. Real estate professionals are looking for dynamic, cost-effective ways to enhance their listings and reach out to more potential buyers. We've built a system that allows them to do that with nothing more than the current marketing materials they use today."

"Real estate buyers are increasingly turning to the web to research and compare listings and communities," said Gary Baker, ClipBlast! founder and CEO. "We're delighted to index MLBroadcast, and bring its innovative approach to online video to consumers looking for an edge in this very tough market."

MLBroadcast enables real estate professionals to produce, syndicate and broadcast video content. Through a syndication method know as video podcasting, the company adds the appropriate data to the listing and then submits the podcast to a network of video directories that use this standardized data format to display the channel and its individual videos. The company also submits individual videos and the data associated with them to popular video portals, including ClipBlast!.

About MLBroadcast

MLBroadcast is a pioneer of video podcasting and web syndication for real estate related content. Visit www.mlbroadcast.com or call 832.331.4846 for more information.

About ClipBlast!

Founded in 2004, ClipBlast! provides pioneering Web-wide video search that uses patent-pending technology to continuously update the largest index of video content across the Internet. ClipBlast!'s fast, easy interface gives users instant access to millions of quality, highly relevant, targeted video clips from the world's major media brands, independent producers and individuals - video that informs, enlightens, inspires and entertains. The company is based in Agoura Hills, Calif. To learn more, visit http://www.clipblast.com.

New Posts Coming Soon - Really...I promise.

Sorry for the lack of activity at the blog. I have been extremely busy. New posts are in the draft area, just waiting for me to get off my butt to complete. Thanks for your patience.

Prudential California Realty Partners With MLBroadcast.com

Prudential California Realty, a broker with 300 plus agents in Northern California has partnered with MLBroadcast to provide a dedicated portal and support system. We've developed a centralized ordering system branded to the brokerage along with some reporting tools that allow management to view which agents are utilizing the system and more.
Prudential California is an extremely forward thinking brokerage when it comes to empowering agents with web 2.0 technology tools. Eric Bryant, the Information Services Director has been training agents recently on a variety of technology initiatives including syndication tools like MLBroadcast. He was quoted in a recent press release as saying:

"Our relationship with MLBroadcast solidifies our commitment to providing our Agents with the finest in web 2.0 technology. Their consistent use of this product will place them miles ahead of the competition, and provides their customers with unprecedented exposure. We couldn't be more pleased."

We're proud to add Prudential California to our list of satisfied clients and look forward to helping them succeed with the new rules and new tools of the web.

First American Title Expands MLBroadcast Reseller Agreement

First American Title Company of Texas has expanded it's reseller partnership with MLBroadcast to encompass the entire state of Texas. My business partner Mark Basile and I spent the day in Austin yesterday working with a group of marketing reps from around the state to train them on the program and how it can benefit their clients. We will be doing the same in Dallas Monday.

The new rules and new tools of web marketing and technology are extremely overwhelming to real estate professionals. First American is doing a great job of providing real consultative value to their relationships by introducing a product that takes advantage of new distribution channels by utilizing collateral and processes they are already familiar with.

The training is hands on. Each rep comes prepared with a set of photos and information from their respective markets. We have each one go through the process of establishing a broadcast channel and then adding an episode. We then discuss the distribution process and ways that agents can use the product in listing presentations and how to leverage it for community based content and more.

It's a win-win-win situation for MLBroadcast, First American and the real estate professionals of Texas. Stay tuned for updates on our progress!